Digital Marketing
Content & Blog Writing
Content marketing is a marketing strategy in which a company specifically develops content – blog posts, social media posts, white papers, newsletters, eBooks, etc – that people will find valuable and want to consume.
Inbound Marketing
Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be.
By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.
Outbound Marketing
Outbound marketing, or traditional marketing, is the marketing we grew up with: radio, TV, newspapers, magazines, direct-mail, billboards, event sponsorships, etc,
which involves reaching as many people as possible via these methods.
The traditional outbound strategy of mass reach can even be found in such digital distribution forms as email blasts, banner ads, pay per click (PPC) and spam.
SEO & Website Analysis
Our Website analysis will give you a deep intuitive understanding on the quality of the website and how it is seen by the Search Engine and how the quality affects your rank.
Before this, it would be helpful for you to have a look at the following services and tools we provide our expertise in:
- Organic Search for Google Adwords
- Create Web Traffic
- Paid Ad campaigns for Instagram and Facebook
- Handle all the social media
- Writing posts
- Writing blogs using the keywords from our keyword analysis
- Quality Backlinks for Google to crawl into your pages
Aimed at helping raise organic traffic to your site, on-page SEO involves streamlining meta tags, fixing long or broken URLs, reducing your bounce rate by optimising images and videos and inserting the right keywords into your web content.
With Google now ranking pages based on quality content, proper on-page SEO is key to determining the kind of content you need to rank for.
Google Analytics and Google Webmaster (Search Console) , SEO tools like Yoast
Off-page SEO
While on-page SEO helps you qualify the content on your page, off-page SEO works to give search engines an idea of how authoritative your content is. This works by using directories, forums and other platforms to place content that is relevant to users, that links back to your site. The more people visiting your site on a daily or weekly basis, the more ‘important’ your page becomes for Google, and can thus rank higher.
Social Media Post (Graphic Design) & Social Media Handling
- Handle all the social media
- Writing posts
Social media is becoming popular for the news update, stories, and activity of users. It helps to build links that are useful for SEO.
Many people on social media do the searches for new content, business search, product, and services.
A social connection also impacts the search engine and helps to build a strong search engine marketing campaign.
At WizForBiz Creative, Digital Marketing Plan covers all aspects of social media marketing, including the 2 most popular social media networks:
- Youtube
Tool Setup & Support
We use tools like Google Analytics to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.
We track your performance on Google Search using tools like Google Search Console and use reports to help you measure your site's Search traffic and performance, fix issues, and make your site shine in Google Search results.
With powerful tools like Yoast, we can help you make your site as search engine-friendly as possible.
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